Museos y modelos de comunicación

Abstract

Communication is one of the key elements in the museum and that relates to its educational capacity, presence and impact in an area. Communication is pre-visit and exerts a major complaint and informs the interest of visitors to the museum. This article analyzes the main elements for establishing communication links with the public. To do a refresher two communications models, one focusing on information and another to emotion and ritualization is made. The problems facing the cultural industry must address the mission of museums and their distance to profit from other institutions, which puts them at some risk regarding their future. In addition to analyzing the usual channels of advertising and marketing applied to museums, to establish market research and brand image as technique of identity and appreciation of each museum. The components of the collections are analyzed by classical communication scheme derived from Saussure. The main features, historical development and differences between displays and exhibitions are also reported. Some elements of communication are described by internet to finish as a tool for present and future to ensure the survival of museums and their collections.